Whether it’s a photo, infographic or an aesthetic image that is built within the structure of your site – there is no denying the value to using imagery on your website. I’d like to wind this article up by wishing that the SVG icons became more popular, as they have all the necessary qualities.When it comes to website content, images are key to successfully engaging your audience online. In case you need to create a large and complex image, it might become a strenuous task that will take a designer a long time to complete, and the result won’t be perfect in terms of image size. This makes it perfect for creating social and interface icons and website logos. Also, you can use it to post an image in the optimum quality, without any compression artifacts or retain transparency.Īnd finally, we see that the SVG format has great icon size characteristics, and what’s more important, it doesn’t lose quality at image resize. The PNG format has demonstrated the biggest increase in size, but its transparency, availability and processing ease make it a good choice for adding icons or logos to a website. However, this format is perfect for large images or photos, as the compression algorithm allows to retain the acceptable quality with a relatively small file size.
The JPG format with its lack of transparency and rapid decrease in quality during resize is absolutely unsuitable for creating icons and logos. Also, due to PNG format algorithms, we see the most significant increase in size.īest image, logo and photo format for websites Sizing up the icon size by 4 times further decreases the image quality in PNG and JPG format. Sizing up the image by 100% leads to a rapid quality decrease for PNG and JPG icons. With the default sizes we can see that the difference in quality is insignificant, the main difference is the image size. Let’s take a regular Pinterest icon to compare the change in quality and image size for the 3 different formats. SVG vs PNG vs JPG on Pinterest icon example However, the lack of transparency makes it practically useless for logos and icons. JPEG is perfect for processing and storing full-color picture format for websites with large or realistic images (background images, photos) that have frequent color and brightness gradients. Each re-saving diminishes the image quality.The following extensions also belong to JPEG format: jpg, jfif, jpe. One of the popular raster graphic formats that is used to store photos and similar images. This makes them a fantastic option for logos and icons in particular. One more advantage of PNGs is the fact that they support transparency. PNG is a good format for image editing and for storing mid-stage edits, as the recovery and re-saving of images are performed without the loss of quality. Not meant to effectively compress large-area images.Minimal loss of quality during compression.Alpha-channel support and the availability of gamma-correction (brightness settings).Virtually unlimited number of colors in an image.However, these advantages limit the opportunity of creating large and complicated images in this format.īitmap format of storing graphic data that uses the Deflate algorithm for lossless contraction. Older browsers might not support the SVG format.ĭue to its properties, this format has become popular for icons and logos: the images in SVG format can be compressed and stretched without the loss of quality, so it would be enough to create one set of icons for different size devices.You can only create simple objects that can be described with simple figures.The more small details there are, the faster grows the SVG data volume.SVG elements can be managed with JavaScript, creating dynamic and interactive graphics.You can manage element display (color, size, proportions, etc.) with the help of CSS.Text in SVG graphics is actually text, and not an image, so it can be copied and indexed by search engines.You can make any part of the image larger without losing in image quality.This is a graphics markup language that is used to depict 2D graphics and combined vector and bit image graphics in XML format. BONUS: create your own unique Social Icons for freeīefore we compare different images formats, let’s take a look at format reviews that cite their advantages and disadvantages.
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